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Created by Sophie Vurpillot & Montse Lorente
PERSONAL BRANDING PROGRAM FOR CAREER SUCCESS
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Top business schools hire Kaelon's team for career success and development
This program was selected from our collection of top-rated courses trusted by leading educational institutions worldwide
What you'll learn:
- Increase your self-awareness and define your brand identity
- Diagnose your career capital (key strengths and skills)
- Articulate your Unique Value Proposition
- Create your brand concept
- Develop your brand’s visual and verbal identity
- Reflect your brand in your online presence and create a content strategy
- Embody your brand
- Create an effective CV and LinkedIn profile
- Design a winning job search strategy
This course includes:
- 1:1 coaching sessions with personal branding experts, communication coaches, and former headhunters
- Videos, personal branding tools, and exercises
- Sessions are conducted via Zoom
- Certificate of completion
Course content:
PHASE 1: Discover your best self to build your brand:
- Deepen your core values and your belief system
- Discover your leadership style
- Explore your vision and your mission as a professional
PHASE 2: You as a Brand:
- Diagnose your career capital (strengths, soft and hard skills)
- Identify and articulate your extraordinary factor (Unique Value proposition)
- Select your target audience
- Develop your brand concept and narrative
- Define continuous learning strategies to tap into new career opportunities aligned with your brand
PHASE 3: Your Brand in Action:
- Work on your verbal identity (impactful storytelling)
- Craft a compelling Elevator Pitch
- Elaborate your visual identity
- Reflect your brand in your online presence
- Identify and select top online platforms to push your brand
- Elaborate a content strategy and create engaging posts to inspire your audience
- Elaborate a content strategy and create engaging posts to inspire your audience
- Master your body language and voice
- Communicate your personal brand in professional interactions
PHASE 4: Your brand as a Career Ally:
- Promote yourself effectively to employers (CV and LinkedIn)
- Use your personal brand to grow and activate your network
- Create a case study that exemplifies your experience and value proposition to potential employers
- Develop a customized career success strategy
Who is this course for:
- Professionals seeking career advancement: The course is relevant for professionals who want to take control of their professional image and differentiate themselves in the job market.
- Job seekers: Individuals who are actively seeking employment or planning to enter the job market can benefit from the course.
- Entrepreneurs and freelancers: The course is valuable for entrepreneurs and freelancers who want to establish their brand as a foundation for their business success.
- Graduates and students: The course can be beneficial for recent graduates or students nearing the end of their studies, as it provides them with the tools and knowledge to start building their brand early on.
- Professionals in any industry: The course is designed to apply to professionals across various industries
PERSONAL BRANDING FOR CAREER SUCCESS
1:1 coaching sessions with personal branding experts, communication coaches, and former headhunters
Materials and exercises are included
Personalized handbook to track your progress
1x1 offline support by your Coach along the program
Available in English, French and Spanish
Value: 2 250€
More from
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Your coaches
Sophie Vurpillot
Executive Coach (ICF certified), Leadership Development Trainer and Entrepreneur
Montse Lorente
Executive Coach & Career Strategist
Unleashing your potential is our reason for being
Grace Meléndez
Cracker Barrel
I sought Kaelon's services because I wanted to work on a career pivot from General Management Consulting into Strategic Business Management. I learned what makes me a better leader and a better person. Understanding that and other strengths as well as areas of opportunity has empowered me to look Impostor Syndrome right in the eye and say "You do not belong here!"
Suzana Dufresne
Salesforce
Kaelon helped me find my dream job at Salesforce! My coach used excellent coaching techniques that helped me identify what is important for me in terms of values and meaning at work which led me to success!
Selin Yurdakul
IQVIA
I landed my dream job! One of the things I was really impressed by was the dedication to learning about my industry and understing exactly what I was looking for. I thoroughly enjoyed and looked forward to our calls, my coach kept me motivated to achieve the goals and deadlines we set together.
Daniel Barrena
Grupo Raga
The best Coach and employability guidance one can imagine. 100% recommended! I got fully prepared to enter into a new job market which I successfully achieved soon after thanks to my Career Coach.
Lorenzo Pepe
Barry Callebaut Group
One of the most professional coaches I ever encountered. She has both hard and soft skills to make you succeed in your next job search and at the same time to make you feel comfortable and secure enough to take your next career move. Highly recommended!
Santiago Baraya
Freelancer
Throughout the coaching sessions, I managed to align my professional vision with my personal growth. Thanks to my coach and her unconditional support, I changed careers, countries, and landed a lifetime dream job... all during the pandemic. Perhaps it has been the investment with the best return I have ever made in my life.
Olivia Sanmartín
Toddl
It has helped me prepare during a period of full transition in my career to succesfully start in a new country with the significant differences and difficulties it entails. Thank you!
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