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What you will learn

A 5-module journey for corporate leaders and entrepreneurs to help you create and grow an authentic and impactful personal brand — online and offline.

Clarify who you are, who you serve, and what makes you distinct.

Build your core brand message, elevator pitch, and narrative that holds together across channels.

Define your look, feel, tone-of-voice, so your brand is cohesive from your website to your social presence.

Choose the right channels, design a content system that supports your goals (not just “post for the sake of posting”).

Leverage talks, partnerships, social proof, and network strategy to make your brand work for you.

Bonus Workshops / Q&A Sessions
Live feedback, branding sprints, peer-sessions.

6 months Access to all your material + Updates
Return anytime, revisit modules when you’re ready for the next level.

Join our next cohort

Define who you are. Design how the world sees you.

Your Course Program

Join our next cohort

1. An introduction to Personal Branding

We’ll redefine what personal branding really means — beyond followers or aesthetics.
You’ll learn how perception, reputation, and alignment shape your influence, and set clear goals for what your brand should achieve.
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Key Outcomes:
• Understand what a personal brand really means.
• Embrace a Growth Mindset.
• Benefits of a strong personal brand.
• Identify the characteristics of a strong personal brand through concrete examples

2. Discovering your Personal Brand

Clarity before visibility. Before you post or design anything, you’ll uncover the core of who you are — your values, archetype, story, and purpose.
You’ll map out your strengths and differentiators to find your unique positioning in the market.
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Key Outcomes:

• Articulate your “why,” vision, and impact statement.
• Deepen your core values.
• Define your unique value proposition.

3. Creating your Personal Brand

Turn insight into identity. This is where strategy meets design.
You’ll translate your essence into visuals, language, and a consistent brand system — including your name, tagline, color palette, and tone of voice.
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Key Outcomes:
• Audit your current brand perception.
• Map your target audience and emotional positioning.
• Identify your core archetype and authentic brand voice.

4. Communicating your Personal Brand

Show up with clarity and confidence. Learn how to express your brand through storytelling and body language. From LinkedIn strategy to keynote intros, you’ll learn how to communicate with authority and authenticity.

Key Outcomes:
• Develop executive communication skills.
• Craft your elevator pitch and signature story.
• Learn persuasive storytelling and visibility techniques.

5. Growing (Scaling) Your Brand

From presence to influence. Learn how to transform your brand into a growth engine — attracting opportunities, collaborations, and long-term reputation capital.
We’ll cover brand equity, authority building, partnerships, and scaling your brand through media, products, and community.
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Key Outcomes:
• Define your personal brand goals and metrics.
• Design your brand growth roadmap - build. authority through consistency and partnerships.
• Create systems that keep your brand alive as you evolve.

What you get:

5 structured modules combining strategy, psychology, and design.

25+ guided exercises and downloadable templates.

Access to live Q&A and brand feedback sessions.

6 months access to course materials and future updates.

Exclusive Kaelon community for continued support and networking.

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Vision & Mission

Why this course exists

In a world overflowing with noise, online presence means little without clarity.
Your story, your values, and your reputation are the most powerful assets you own — yet most professionals never take the time to design them intentionally.
Kaelon’s Personal Branding Course is designed to change that.
It combines the psychology of storytelling, strategic positioning, and practical tools used by leading brand experts, founders, and executives to create brands that feel human, look distinct, and grow sustainably.

Vision & mission

Is The Personal Branding Course right for me?

If you want to stand out, attract the right opportunities, and make a real impact with your personal brand — then YES, this program is for you!
Our students come from every background — from CEOs to creators, consultants to coaches. You’ll walk away with a complete framework to define, position, and express your brand with clarity and confidence — whether you’re just starting out or ready to elevate an established reputation. (Yes, even seasoned professionals discover new insights that take their brand to the next level!)

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Bottom line

If you’re not yet the go-to voice in your field — the one people instantly trust, remember, and want to work with — then this program will redefine how you’re seen, how you’re valued, and how your personal brand shapes your future.

Can I see Course reviews from past customers?

YES! Over 200 students have transformed their writing — and skyrocketed their profits — with The Personal Branding Course.
‍Ready to get inspired?
Check out the results they’ve created for themselves since taking the program.

"After Module 2, I realized I’d been underselling myself for years. The clarity this course gave me changed how I present myself — and the opportunities followed."

Candice Wu

Product Manager, Sisyphus

"This isn’t about personal branding as marketing fluff — it’s about alignment. It helped me lead with who I am, not just what I do."

Kelly Williams

Head of Design, Layers

“Before this course, my brand felt scattered — I was doing a bit of everything and nothing stood out. The framework helped me connect the dots and position myself with clarity."

Koray Okumus

UX Designer, Circooles

“I’ve taken other branding courses, but Kaelon’s approach felt different — deeper. It doesn’t just teach you to ‘look’ good; it helps you think like a brand. The mindset shift completely changed how I negotiate, communicate, and grow my business.”

Candice Wu

Product Manager, Sisyphus

“I came in thinking personal branding was just social media polish. I left with a system that redefined how I show up as a leader. My internal visibility at work grew dramatically, and so did the trust from my team.”

Kelly Williams

Head of Design, Layers

“Every module felt like therapy for my professional identity. I finally understood how to turn my experience and values into something coherent, visual, and powerful. It’s not a course — it’s a brand transformation.”

Koray Okumus

UX Designer, Circooles

Course details

What skills will you build?

1. An introduction to Personal Branding

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Sophie Vurpillot

7:40

You'll learn

About the Course

What makes Kaelon’s Personal Branding Course different?

Most courses focus on visibility — this one begins with identity.
Instead of generic “post more” advice, we teach you to design your personal brand from the inside out: strategy, psychology, storytelling, and design, all aligned into one clear system.
It’s not about building an image. It’s about building integrity that others can see.

Who is this course for?

Leaders, founders, consultants, and creatives who are ready to build a brand that reflects their true value. If you’ve ever thought “I know I’m good, but people don’t quite see it yet” — this course was built for you.

Is this focused on social media or full-spectrum branding?

Full-spectrum. Social media is one channel — not the brand itself. You’ll design your positioning, story, and strategy first, then learn how to adapt it across digital, professional, and real-world spaces.

Can I apply this if I work in a corporate environment?

Absolutely. Personal branding isn’t only for freelancers or founders. It’s for anyone who wants to grow visibility, influence, and credibility — internally and externally. Many alumni have used this course to accelerate career growth, transition roles, or lead more effectively.

Getting Started

Do I need to have a brand or business already?

Not at all. Many participants start with nothing more than experience and ambition. The course meets you where you are — whether you’re starting from scratch, evolving an existing profile, or redefining your reputation for a new chapter.

When does it start?

As soon as you enroll. You’ll get instant access to Module 1 and can progress at your own rhythm — or join the next guided cohort if you prefer structure and community support.

How much time will I need each week?

Plan for 2–4 hours per week. Each module is concise, practical, and designed for busy professionals. You’ll be able to make real progress even alongside full-time work.

Results & Outcomes

What will I walk away with?

By the end of the course, you’ll have a complete personal brand system:
A clearly defined positioning and archetype.
A cohesive story, message, and visual identity.
A content and communication plan tailored to your goals.
A growth roadmap to attract opportunities, partnerships, or roles.
You’ll also gain lifetime access to all lessons and updates — so your brand can evolve with you.

What if I’ve already worked on my brand before?

Perfect — you’ll refine and elevate it. Many students come with an existing website, CV, or online presence but realize it lacks strategic depth. The frameworks inside the course help align your visual, verbal, and emotional brand layers for real coherence.

Community & Support

Will I get personalized feedback?

Yes. In addition to the guided lessons, you’ll have access to live feedback sessions and the Kaelon community, where you can submit exercises, get insights, and refine your materials with professional input.

What kind of support will I receive?

You’ll have access to:
A private Kaelon community for networking and discussion.
Live Q&A and brand feedback sessions.
Email support for implementation questions.
You’ll never go through the process alone.

Payment, Guarantee & Access

Is there a guarantee?

Yes. We believe in the work.If after completing the first two modules you don’t feel the course delivers value, you can request a full refund within 14 days.
No hassle, no questions — just integrity.

How long do I have access to the course?

You’ll receive 6 months access to all modules, updates, and community resources.
Your brand evolves — and Kaelon evolves with you.

Templates & courses to help you build sites that get attention.

Define who you are. Design how the world sees you.

What you will learn

Your Course Program

1. An introduction to Personal Branding

2. Discovering your Personal Brand

3. Creating your Personal Brand

4. Communicating your Personal Brand

5. Growing (Scaling) Your Brand

What you get:

Why this course exists

Is The Personal Branding Course right for me?

Bottom line

Can I see Course reviews from past customers?

What skills will you build?

Heading

Who teaches The Course?

Still wondering if it’s right for you?

What makes Kaelon’s Personal Branding Course different?

Who is this course for?

Is this focused on social media or full-spectrum branding?

Can I apply this if I work in a corporate environment?

Do I need to have a brand or business already?

When does it start?

How much time will I need each week?

What will I walk away with?

What if I’ve already worked on my brand before?

Will I get personalized feedback?

What kind of support will I receive?

Is there a guarantee?

How long do I have access to the course?

What you get

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