Ninety-five percent of people believe they are self-aware. The actual number, according to Tasha Eurich's research, is closer to ten.

Self-awareness has two dimensions. Most people only work on one.

Internal self-awareness is the clarity about your own inner world: your thoughts, feelings, values, strengths, weaknesses, and aspirations. Most personal development work targets this dimension. External self-awareness is how clearly you see how others see you. This is the harder one, and it's where the gap usually lives. Eurich calls it the CEO disease: the higher someone rises in an organisation, the less honest feedback they receive, and the less aware of their own impact they become.

The fix isn't more introspection. It's structured external input. The 360-degree feedback exercise, where five to seven trusted people across different relationships answer the same questions about you, is one of the most reliable ways to close the gap. The pattern that emerges across very different respondents is what reveals what you're actually broadcasting.

What the 360-feedback exercise produces:

• Patterns visible to others that you don't see yourself
• Confirmation of strengths you may have been undervaluing
• A baseline you can return to as your brand evolves

In this video, Sophie introduces Tasha Eurich's two-dimensional model of self-awareness, names the CEO disease, and walks through the 360 exercise that turns abstract self-awareness into something measurable.

You don't close the awareness gap by working harder on yourself.

You close it by asking the right people.