You can't grow what you don't track.

Measurement isn't vanity. It's alignment.

Personal Branding without measurement becomes guesswork. You think you're making progress, but you don't know what's resonating, what's falling flat, or which signals matter. The fix isn't obsessing over likes and views. It's tracking the right signals that reflect actual momentum across your career and your reputation. Five signals together form a complete picture of brand health, each answering a different question, and together telling you whether the way you're showing up is creating the outcomes you actually care about.

The five signals every Personal Brand needs to track:

• Visibility, are people noticing you at all
• Engagement, are people interacting with what you put out
• Opportunities, is it leading to real-world wins
• Sentiment, how do people feel about you
• Conversion, are people taking the next step

In this video, Des introduces the five-signal measurement framework that anchors the rest of the module, with each signal explored in depth in the videos that follow.

The right question isn't how many likes you got.

That's what these five signals are here to answer.