Visibility gets you noticed. Engagement gets you remembered. Opportunities are where someone raises their hand.

Opportunities are the moment your brand crosses from perception into action.

The category is wider than clients or job offers. Speaking invitations on a panel, podcast, or stage. Requests to collaborate on a project or campaign. Media features, guest articles, interviews. Advisory or board roles. Paid client projects, consulting, or coaching offers. Invitations to mentor, contribute, or lead a community. Each is a signal that people see value in your presence beyond your profession. A worked example: a marketing consultant publishes a guest article on a niche industry blog. In the three weeks that follow, they're invited to two podcast interviews, a conference reaches out for a keynote slot, and a founder connects on LinkedIn that turns into a $25K consulting project. One article becomes $25K plus three credibility-building platforms.

What counts as an opportunity worth tracking:

• Speaking invitations across panels, podcasts, conferences, and stages
• Collaboration and partnership requests on projects and campaigns
• Advisory, board, or mentorship roles that compound credibility
• Paid client projects that turn brand into revenue

In this video, Des walks through the full range of opportunities to track, the worked guest-article example, and a simple Google Sheets system for logging date, type, source, and value across opportunities so the patterns become visible over time.

If you're posting weekly and nothing comes back, that's not failure. It's feedback.

That's what this tracking surfaces.